Wirefly Is First to Deliver New iTunes Cell Phone

WASHINGTON, Sept. 8 -- Wirefly ( http://www.wirefly.com ), an online leader in one-stop comparison shopping for mobile phones and wireless service plans, today became the first authorized online retailer in the United States to introduce the Motorola ROKR, the long-anticipated first cell phone with iTunes.

"The Motorola ROKR will be one of the hot new electronics items for this coming holiday season," said Brian Westrick, President of Wirefly. "More consumers are shopping online than ever before, and they expect to find the latest items without having to wait."

Wirefly launched the Motorola ROKR cell phone today with an exclusive promotion that includes a free Motorola Bluetooth headset and free FedEx shipping when purchased with any new 2-year Cingular Wireless service plan.

Westrick continued, "Wirefly is again leading the wireless market as the most popular and trusted online retailer to deliver the latest cutting-edge products at the best prices."

Apple and Motorola announced yesterday that Cingular Wireless would be the exclusive U.S. carrier to feature the Motorola ROKR. The Motorola ROKR is the world's first cell phone with iTunes, enabling music lovers to transfer up to 100 songs from the iTunes jukebox on a Mac or PC to their cell phone. It features the ability to simply switch from listening to music to talking on the cell phone and back again with the push of a button. In addition to its iTunes compatibility and a long list of other features that includes stereo speakers and rhythm lights, the ROKR also houses a number of cutting-edge features including Bluetooth wireless connectivity and imaging applications for both video and photo messaging.

For more information about the new Motorola ROKR or to be among the first to purchase the phone today, please visit www.wirefly.com.

About Wirefly

Wirefly (www.wirefly.com) is the online leader in one-stop comparison shopping for cell phones, wireless service plans and wireless accessories. Wirefly is an authorized dealer for every major cellular carrier in the U.S. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price – online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the “best all-around number portability portal” and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit www.wirefly.com.