Wirefly Reports Strong Cyber Monday and Releases Annual Holiday Wireless Gift Guide

WASHINGTON, D.C. – November 28, 2007 – Wirefly (www.wirefly.com), the online leader in one-stop comparison shopping for cell phones and wireless service plans, today released its annual wireless gift guide for the 2007 holiday shopping season. The list includes updated versions of best-selling models like the BlackBerry Pearl, Motorola RAZR and LG Chocolate phones, as well as an array of new devices that feature megapixel digital cameras, video and music capabilities.

Wirefly's own active consumer research indicated a significant spike in online shopping on Cyber Monday. In particular, smartphone sales surged relative to other cell phone models with orders for the BlackBerry Curve and BlackBerry Pearl more than doubling the previous week's demand. According to a Wirefly survey, nearly 70% of consumers were more likely to follow-through with an online order thanks to the exclusive holiday deals. With nearly half of Wirefly's customers saying that they shop at least a couple of times a month online, and Cyber Monday smartphone sales on Wirefly up 190% over the past year, the 2007 holiday shopping season should set a record for the busiest online shopping season in years.

"This year's holiday season is going to be strong, driven largely by consumer demand for mega-pixel camera phones, music phones and new cutting-edge phones that pair style with function. More and more, people want to use one device for multiple wireless applications," said Wirefly's President Brian Westrick. "With millions more customers going online this year for their holiday shopping needs, we are excited to offer them our annual holiday gift guide for the hottest cell phones and wireless devices this season."

For this year's gift guide, Wirefly identified three categories as the driving force behind a surge of customer interest this holiday season - the latest cutting-edge and eye-catching cell phones, music-intensive handsets and powerful smartphones (in no particular order):

Cutting-Edge Style Phones

Smartphones

Music Phones

Wirefly.com has become a bellwether for consumer trends in wireless, as millions of people have purchased cell phones and rate plans through Wirefly since its launch in 2003. With that many shoppers, Wirefly has great insight into the hottest trends and more importantly, consumer buying behavior in the wireless market today.

About Wirefly

Wirefly (www.wirefly.com) is the online leader in one-stop comparison shopping for cell phones, wireless service plans and wireless accessories. Wirefly is an authorized dealer for every major cellular carrier in the U.S. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price – online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the “best all-around number portability portal” and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit www.wirefly.com.